What is User-Generated Content (UGC) Last update 8 months ago

User-Generated Content (UGC) refers to any form of content, including text, images, videos, reviews, and testimonials, that is created and shared by users or customers about a brand, product, or service. UGC serves as an authentic and influential tool for brands, as it is generated by real users, offering genuine experiences and perspectives.

Why is UGC Important for Brands?